Google announce updates on google adwords campaign daily budget spend through notifications, from October 4 2017 your adwords campaign spends up to 2X times daily budget. Google says, “ campaign will be able to spend up to two times the average daily budget to help advertiser to reach advertising goals, like clicks & conversions.
How it could affects advertisers?
Before this update, adwords campaign could spend up to 20% daily budget, but it would not exceed campaign monthly budget. Advertiser have control on campaign daily budget and manage to get clicks and conversion from the assigned daily budget. But now after this new changes, campaign will be able to spend up to twice the average of daily budget, end of the day advertiser going to spend more advertising budget to get more clicks and conversions.
If you are advertiser who assigned sufficient daily budget to the campaign, in case your campaign is not spending assigned daily budget, this update won’t affect you any more. This google overspending updates will affect the advertiser who have not assigned sufficient daily budget to the campaigns. Since it have potential to reach audience and spend budget.