If you are small business, SMB marketers, you’ve got a lot of stuff on your to-do list – and figuring out this maze of google analytic doesn’t rank high on your priorities.

Here’s a short glossary of Google analytic terms and some widget you need to know, to get you started and to generate well structured website report.

Sessions: A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events,Ecommerce, etc.) is associated with a session.

Users: Users that have had at least one session within the selected date range. Includes both new and returning users.

Page Views: Pageviews is the total number of pages viewed. Repeated views of a single page are counted.

Pages/Session: Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Bounce Rate: Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).

New Sessions: An estimate of the percentage of first time visits.

DashBoard Widgets:

Counter — Displays a count of the active users on your site. You can optionally group these users by a selected dimension.

Timeline — Displays a timeline graph of pageviews on your site for the past 30 to 60 minutes.

Geomap — Displays a map showing where your active users are coming from.

Table — Plots a table of your active users against up to 3 selected dimensions.

A Dashboard can have one or more instances of the following kinds of widgets:

Metric — Displays a simple numeric representation of a single selected metric.

Timeline — Displays a graph of the selected metric over time. You can compare this to a secondary metric.

Geomap — Displays a map of the selected region, with the specified metric plotted on the map. Hover over the map to see
the actual metric values.

Table — Displays up to 2 metrics describing the selected dimension, laid out in tabular format.

Pie — Displays a pie chart of the selected metric grouped by a dimension. Mouse over a slice to see the specific metric values.

Bar — Displays a bar chart of the selected metric grouped by up to 2 dimensions. Mouse over a slice to see the specific metric values.