On last December, google announced in it’s official blog about roll out of IF function in Text ads and released officially late January across globally for all advertisers. Using this IF function, advertiser can show customized ads based on device and re-targeting list members. Now this IF condition function ads are used widely by advertiser to attract return visitors and mobile users online.

For example, if you are running a online store and would like to attract & target mobile user’s with different set offers. You can use this IF condition function ads and customize the description of ads based on user device.

Here is the sample IF function ads from the personal account. In below example, for return visitors from “All visitors” list, shown “20% Off” and other new visitors shown “10% Off”.

For All Visitors ( Re-targeting list visitors) Ads Description will be,
“Get Trained in Big Data by Real Time Expert. 100% Job Assistance. Upto 20% Off.”
For New Visitors Ads Description will be,
“Get Trained in Big Data by Real Time Expert. 100% Job Assistance. Upto 10% Off.”
adwords If function sytax
  Syntax: {=IF( Condition, Insert Text):Default Text}
 
  • IF = Predefined statement to use IF function.
  • Condition = There are two condition types Device & Audience
  • Insert Text = If Condition true text ( “10% off” ), you can use it in headlines and also in descriptions.
  • Default Text = If Condition false text ( “20% off” )
Hope this article is useful for you to create IF condition based ads in google adwords. Post your comments and do follow me on Google +.